The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store, the first time a John Lewis store has appeared in its Christmas ad, 15 minutes before closing time. Falling through a rack of dresses, she steps into the ...

The John Lewis ad is the origin for all the Christmas advert mania currently circulating on our TV screens. They perfected the formula before it was even a formula: tear-jerking story, winsome musical cover,

The eagerly awaited John Lewis Christmas advert is finally here with the video showcasing the magical journey of two sisters