‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and library, while significantly downplaying the need for an actual Xbox console.
Every Device Is an Xbox? Microsoft Ads Push a Less Console-Focused Future
Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside of traditional consoles, including smart TVs, phones, and PCs. This is possible because of Microsoft's investment in cloud gaming ...
New Xbox Campaign Confirms Microsoft’s Console Plans
In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.
The new Xbox ad campaign is confused about what an Xbox is
These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Microsoft's strange new Xbox ads have become an instant meme
You know what an XBox is, right? Even if you don't have one because you prefer PS5 or PS5 Pro. Or even if you're not interested in gaming at all, you'e probably never felt the need to ask deep ontological questions about the nature of Microsoft's gaming console.
Xbox CEO confirms that future consoles are still coming
Xbox fans can rest easy knowing that Microsoft doesn't intend to cut out console hardware, as Xbox CEO Phil Spencer has confirmed to Rolling Stone that
Xbox Promises More Gaming Consoles In The Future And Throws Shade At PS5 Pro
We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...
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Xbox November '24 Platform Update is Live - Friend Requests, Elite 2 Calibrations, More
This week, Microsoft began dropping their platform update across all Xbox experiences for November 2024. These updates ...
You don't need to wait for Microsoft's handheld Xbox, you already own one
Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...
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Xbox Chief Says Console Hardware Isn't Going Away
Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...
Xbox's Big Black Friday Sale Starts Today With 1,000+ Discounted Games
On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...
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More Microsoft consoles are promised but it looks like no mid-gen refresh for Xbox
Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...
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Phil Spencer says Microsoft will release more Xbox games on other platforms - "I do not see sort of red lines in our portfolio that say ‘thou must not'"
Xbox boss Phil Spencer says he is pleased with Microsoft's multiplatform push Spencer says there are no "red lines" when ...
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Xbox eyes handheld market as Microsoft explores portable gaming device
Microsoft’s gaming chief, Phil Spencer, has confirmed that the company is exploring the possibility of developing a handheld ...
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Xbox November 2024 Update Brings AI Search, Friend Requests, and Personalization Tools
Microsoft's November update for Xbox introduces AI-enhanced search, friend requests, and updated Windows app features.
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Xbox's New Ad Campaign Is Neat but Doesn't Paint the Whole Picture
Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.