Cannes is a celebration of creativity, and it always boils down to the idea. If you have a truly good idea, it’s going to ...

Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like ...

Phone Wala Shagun marks the beginning of a long-term cultural storytelling platform that Cashify will roll out through 2025.

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Pulse Candy uses AI for Rath Yatra campaign. DS Group’s Pulse Candy has launched an AI-powered digital campaign titled ...

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

Articles written by Anindya Ghosh ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?