We asked Kantar’s head of creative excellence Lynne Deason to share why this year’s festive offering from the British ...

Michelle Graham-Clare, chief marketing officer at McDonald’s, added: “Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops and endless wrapping, it’s ...

The commercial, narrated by actress Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy choices for their families – even in the medicine aisle.

The retailer’s ad agency, Uncommon, has documented different forms of family that make the festive season special for communities everywhere.

In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s ...

With the help of TBWA\Chiat\Day New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This ...

When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt worried.

The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

Starbucks brews up festive cheer with a stop-motion short. / Credit: Starbucks Every week, The Drum picks the top global ...

Donald Trump’s presidential return puts many marketers in a difficult spot. Can they get over it and effectively engage with ...

Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of ...