Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

Johnny Depp Smiles on Red Carpet at London Premiere of “Modi”, the First Film He's Directed in Over 20 Years Copper now costs ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

The One Big Beautiful Bill Act, signed into law on July 4, delivers $66B in new agricultural investments over 10 years, ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Aside from being a popular form of entertainment, GIFs can be a powerful tool for B2B marketers. Learn when to use and NOT to use them in marketing.

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

Michigan Attorney General Dana Nessel launched an investigation into an overseas company called Pure Tonic Marketing and ...