John Lewis works for audiences who crave ‘emotional jeopardy’
We asked Kantar’s head of creative excellence Lynne Deason to share why this year’s festive offering from the British ...
McDonald’s shuns dialogue – and food – in headbanger of a Christmas ad
Michelle Graham-Clare, chief marketing officer at McDonald’s, added: “Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops and endless wrapping, it’s ...
Genexa’s Mama Bear spot calls for cleaner medicine options for health-conscious parents
The commercial, narrated by actress Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy choices for their families – even in the medicine aisle.
Ad of the Day: Central Cee and Maya Jama redefine ‘family’ in JD Sports’ Christmas film
The retailer’s ad agency, Uncommon, has documented different forms of family that make the festive season special for communities everywhere.