Justin Bieber started his Thursday (July 10) by dropping his anticipated and long-teased new brand SKYLRK. The apparel line includes everything from slides and sunglasses to hoodies and tanks. As it turns out, the drop was only an appetizer for what was to come.

Def Jam Recordings record label will drop the pop star’s long-awaited seventh studio album on Friday, according to the Hollywood Reporter. TMZ reported the same, claiming that the album’s name is “Swag.” Bieber’s reps have not yet responded to Page Six’s request for comment. Reps for Def Jam were also not immediately available.

At the stroke of midnight, Justin Bieber dropped his seventh studio album, Swag, less than 24 hours after he announced the project with a collection of billboards across the world. And from the looks of it,