For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been higher, which adds new layers of nuance on the road to finding new growth.

Chinese demand for smartphones priced over 2,000 yuan kept rising by jumped 8.8 % from January to December last year, according to latest study of Nielsen Device Share (NDS), a Nielsen product that ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Explore cómo dos marcas encuentran el equilibrio entre las actividades de creación de marca y las campañas basadas en los ...

Dowiedz się, w jaki sposób dwie marki osiągają równowagę między działaniami związanymi z budowaniem marki a kampaniami ...

According to the latest Nielsen data, Australia remains NZ's top travel destination as travel marketing budgets jump 2%.

Nielsen announced that it is launching Nielsen ONE in markets around the world, beginning with Nielsen ONE Content in Denmark.